Majority of Olive Oils Don’t Meet “Extra Virgin” Standards
At the beginning of the year, 60 Minutes ran a segment about the prevalence of counterfeit olive oil in the US market. This alarm has been sounding for a while. In fact, the University of California at Davis previously tested grocery store oil and found that almost 70% of the imported oils failed to meet the standards for extra virgin olive oil (EVOO).
“Extra virgin” is the top grade of olive oil according to standards established by the International Olive Council (IOC) and the United States Department of Agriculture (USDA). In addition to establishing chemistry standards for extra virgin olive oil, the IOC and USDA have established a sensory standard — the oil must have zero defects and greater than zero fruitiness.
So a lot of folks have been paying for “extra virgin” oil and not getting it!
Congress Makes A Move!
It looks like the US is at the point where the problem may finally be addressed. Just a few weeks ago, congress directed the FDA to look into reported issues regarding fraudulent oil imports.
The House Agriculture Committee decided … to take steps to address olive oil fraud in the U.S. as appropriators working on the new Fiscal Year 2017 FDA spending bill called for tests on all imported olive oil. The committee’s report stated, “The committee is concerned with reports that […]
Olive Oil Isn’t the Only Problem – Become An Informed Consumer
Although fake EVOO is grabbing the headlines; fraudulent producers are filling our shelves and supplying restaurants with other counterfeit goods as well, as seen below:
And that’s just one example of food fraud. Some of the biggest items that are faked or mixed with fillers include coffee, tea, orange juice, and apple juice. A federal agency is about to pay urgent attention to oil fraud . That’s because the liquid substance is routinely thinned […]
This last article also provides a great start for showing consumers what they need to know when it comes to food fraud. A little knowledge goes a long way in protecting yourself. Generally make sure you:
- Don’t shop on price alone – there’s probably a reason why it’s so inexpensive!
- Check out the source – find out where and when it was produced. When possible go with local producers.
- Take the time to learn and experience what the product is supposed to smell and taste like.
We Can Help – Visit The Olive Tap
If you like these articles and want to learn more about olive oil please visit The Olive Tap. We offer FREE sampling of our olive oils every day. You’ll be able to experience first hand what the aroma and taste characteristics of an EVOO are supposed to be. Our staff will work with you to:
- Taste the products properly
- Evaluate taste preferences
- Discuss cooking applications
- Provide usage and recipe ideas
By the way, we take the following steps to ensure the quality of our products:
- Each and every EVOO must be approved by The Official Olive Tap Tasting Panel. Our requirements meet or exceed all international standards!
- We perform onsite visits of our vendors to observe the production process
- We send samples of oils out to independent labs for 3rd party analysis and verification
Click here for more information about our current product offerings.